Facebook was the first social media platform to introduce advertising for business and there is no doubt that they have lead the way in terms of social media marketing.
As the company grows, Facebook are investing more and more into research and development to find ways to increase user engagement and interaction.
Its no wonder why every new business is quick to setup a Facebook page and start promoting themselves to their family, friends and target audiences.
Should I even bother marketing on Facebook?
According to a third part statistics provider, Facebook recorded 2.60 billion monthly active users in 2020 with 1.73 billion daily active users worldwide. Facebook also recorded more than 80 million business pages worldwide in 2020 showing just how important it is to ensure you setup your business presence online.
Facebook has also introduced a bunch of new features and is ever evolving its business marketing platform to help businesses engage and reach their target audience. Take the guessing game out of marketing by creating targeted Facebook campaigns which will be seen by people interested in your products and services.
Setting up your business page
Its important to ensure you setup your business page accurately in order to be paired with your target audience. Facebook allows you to select the industry your business is in which is then aligned with the Facebook algorithms to present your business to like minded people interested in your products and services.
The more information you can provide about your business the more favorable your page will be and the higher the chances of user engagement. Ensure you complete your contacts details, trading times, business locations, service areas and all other relevant details to allow your potential customers to better reach you.
Facebook also offers the option to include a “call to action” button on your business page. This can be a link to your website, email contact, or phone contact. Having the correct call to action button will allow your potential customers to reach you directly from your Facebook business page, so be sure to select the most suitable action based on your available contact methods.
Whilst the usernames are becoming more and more difficult to select given most ideal names are already taken, its a good idea to setup your @username on Facebook. This will allow you to publish a user friendly link on all other platforms, along with being able to easily share your @username for online messenger chats.
Optimising your Facebook page
Facebook have a list of best practices which outline the ideal specs for all uploaded media content including photo’s and video’s. Its recommended to review the guides for each are of your business page to ensure your photo’s and video’s are optimised and presented correctly on your Facebook page.
Customsing your Facebook tags will assist your potential customers in locating the information they need to decide if they will contact you. Your page should have all relevant tabs populated to engage with your target audience and increase your conversions.
Posts vs Campaigns
We get asked often, why do i need to pay for a Facebook campaign when i can just post my information on my page. Yes, posting content on your page is important and will generate interest to your business but remember unless shared, these posts are only seen by your friends, people already engaged with your company. Whilst this isn’t a bad thing, campaigns allow you to reach audiences outside your current network and allow your campaign to be seen by people meeting the campaign guidelines.
You should be posting content at least daily, whether its an image, promo, or even sharing content related to your business. This will keep your audience engaged and based on the Facebook algorithms, will continue to show your content to your audience.
Paid campaigns allow you to create a target specific marketing campaign which can be targeted by age, demographics, gender, interest, and several other topics which will offer the opportunity to present your products and services to people looking for or interested in your business. While this can be confusing to setup, the Facebook campaign manager offers great features and the reporting is extremely insightful. If your running an e-commerce website, you can link the Facebook campaign to your webstore and monitor conversions based on Facebook leads.
The a/b testing feature is also a great tool as it allows you to create 2 simultaneously running campaigns for the same marketing goal across different target groups. This will help you gauge which campaign is performing better and allow you to focus your budget on the campaign generating the most engagement.
If you need help setting up your Facebook business page or would like to take your Facebook marketing to the next level, get in touch with our marketing team and see how we can help grow your business.